Skip to content

Services / E-commerce & Shopify

E-commerce & Shopify

We build and improve Shopify stores with attention to the parts that drive revenue: catalog architecture, product content, search visibility, multilingual markets, checkout flow and the automations that keep operations clean.

What we build

Storefronts structured to rank, convert and scale.

Typical stack

ShopifyLiquidShopify MarketsKlaviyoGoogle Merchant CenterMarketplace feeds

E-commerce performance usually depends less on the theme and more on the structure underneath it: how the catalog is organised, how products are described, how filters and collections help people find what they want, and how smoothly the path to checkout works on mobile. Problems in any of those areas quietly cost sales every day.

7 Seas Consulting builds and improves Shopify stores with that structure in mind. We set up or rework collections, product types, variants and metafields; write and structure product content that both customers and search engines understand; configure multilingual and multi-market selling; and improve the product page, cart and checkout experience step by step.

Behind the storefront we automate the operational side where it pays off: inventory and order flows, marketplace and feed management, email and customer lifecycle tools. The aim is a store that can grow without adding manual work for every new order or market.

We work inside the Shopify ecosystem whenever it serves the store, and build custom sections or integrations only where an app would add cost or complexity. Changes are rolled out with measurement in place, so improvements to product pages, navigation or checkout can be judged on conversion rate and revenue rather than on opinion. The result is a storefront your team can run day to day without constant developer support.

What this solves

A catalog that is hard to navigate

Rebuild collections, filters and product structure so customers find products quickly.

Product pages that do not rank

Improve product content, metadata and structured data for search visibility.

Expanding into new countries

Configure languages, currencies and markets with localised content and SEO.

Manual work behind every order

Automate inventory, fulfilment, feeds and customer communication.

Inconsistent product data

Define standards for titles, attributes, images and metafields so every product is complete, comparable and ready for feeds and marketplaces.

No clear view of store performance

Set up analytics and conversion events that show where customers drop off and which products and channels actually drive revenue.

Typical deliverables

  • Shopify store setup, theme and custom sections
  • Catalog structure, collections and filters
  • Product content and product-page SEO
  • Multilingual and multi-market configuration
  • Conversion improvements across the funnel
  • Inventory, order and marketplace automation

Who this is for

  • E-commerce brands
  • Retailers moving online
  • Brands expanding into new markets

Expected outcomes

  • A catalog customers and search engines understand
  • Better conversion from product page to checkout
  • Less manual work behind every order

How we approach it

  1. 01

    Audit

    Review catalog, analytics, search visibility and the purchase funnel to find the biggest gaps.

  2. 02

    Structure

    Define catalog architecture, product data standards and the market setup.

  3. 03

    Build & optimise

    Implement theme sections, content, SEO and conversion improvements.

  4. 04

    Automate & grow

    Connect operational tools and set up the measurement needed for ongoing growth work.

Related services

E-commerce & Shopify often works best alongside Growth Marketing & SEO and Web Design & Development. See the full list on the services overview.

Have an idea, a bottleneck or a business system that needs to be built?

Tell us what you want to launch, automate or improve. We’ll help turn it into a clear plan and a working system.